Have you ever heard of Ogura Toast? Well, read on for a brief history of this Nagoya breakfast staple, as well as our recommendations on where to get it!
A standard daily Japanese breakfast usually includes rice, not bread. Rice is typically served alongside grilled fish, miso soup, an egg (either raw on top of the rice or fried as a Japanese-style omelet called tamago maki), and of course natto (the smelly sticky stuff made from fermented soybeans).
But in Nagoya, everything is different. The typical breakfast in Nagoya isn’t rice at all, but something we Westerners like to have for breakfast: toast.
And while the English love to put orange marmalade on their toast (or is that a stereotype?) and the Americans famously eat it with peanut butter (or do they?) the people from Nagoya spread Ogura-an, Japanese sweet red bean paste also known as anko, on their toast.
That kind of toast is called Ogura Toast.
Article Contents
The Origin of Ogura Toast
It is believed that Ogura Toast originated in 1921 in a coffee shop called Matsuba in the Sakae, in the center of Nagoya.
The owner noticed that some of his younger customers liked to order zenzai (sweet red bean soup) and slices of toast. They would then proceed to dip the toast into the soup. This inspired the owner to create the first Ogura Toast as we know and love it today.
Since then the popularity has spread, and many coffee shops all over Nagoya sell their own version of Ogura Toast to eager customers every morning.
Variations of Ogura Toast
So, how exactly is an Ogura toast made?
It’s very simple. Take a thick slice of Japanese toast called shoku-pan (and we mean really thick, 3 to 5 centimeters or more!) Toast it to golden brown perfection and then spread it with lightly salted butter or margarine.
Lastly, spread a generous helping of Ogura-an, a variety of Japanese sweet red bean paste, also known as anko. It is made by boiling red azuki beans and adding a lot of sugar.
There are different variations of the Ogura Toast recipe. Some people put on the sweet bean paste first and then place a piece of butter on top to let it melt. Others serve the Ogura toast with some whipped cream on top, and again other coffee shops will sell you the toast in form of an anko red bean sandwich, with the bean past between two slices of bread.
Ogura Toast is a Nagoya Morning Service Staple
A development that happened around the same time as the creation of Ogura toast was the rise in popularity of “Nagoya Morning” or “Nagoya Morning Service,” the special breakfast in Nagoya.
When you order a beverage (usually coffee or tea) in the morning at a coffee shop in Nagoya, you will get a free slice of bread and a boiled egg with it.
Other places that offer Nagoya Morning Service might include a small salad or other kinds of toppings for the toast. One of these Nagoya Morning Service variations is Ogura Toast served for free with your morning coffee, a perfect combination for a great start to your day. (You can find out more about the Nagoya Morning Service here)
What does Ogura Toast Taste Like?
After all of this, you might still be wondering what Ogura Toast actually tastes like. Sweet beans on toast? It’s kind of hard to imagine.
Don’t think of it as bean toast. It’s very similar in taste and texture to a toast that’s spread with any other kind of jam. It just happens that this particular jam is made from beans instead of fruit.
The sweet and creamy taste of the Ogura-an melds perfectly with the slightly salty taste of the margarine or butter and is wonderful with crispy outide and fluffy inside slice of Japanese toast.
The Best Restaurants to Try Ogura Toast in Nagoya
We hope we have made you curious about Ogura Toast! If you want to try it for yourself, keep reading. There are countless coffee shops in Nagoya selling Ogura Toast, but e’ve done our best to narrow it down to best places to try it.
Komeda’s Coffee
Komeda’s Coffee might be the most famous coffee chain from Nagoya, with over 100 shops in Nagoya alone, plus more all over the country.
Here, you get the chance to try Ogura Toast for free every morning between 7:00 and 11:00 with the order of any beverage. The perfect place to try it for the first time! (Note, the below is just one location. We suggest searching near you, because there are Komeda’s Coffee locations on what seems like every corner in Nagoya!!)
Komeda’s Coffee (コメダ珈琲店)
Opening Hours: 7:00 – 22:00
Address: Esca Underground Shopping Street, 6-9 Tsubakicho, Nakamura Ward, Nagoya, Aichi 453-0015
Website | Google Maps
Cafe Teaser
Cafe Teaser boasts 14 different free Morning Set choices with purchase of any 500 yen drink. One of them is an Ogura baguette with a side of fruit, whipped cream, plus lots of delicious red bean paste on top of a crunchy toasted baguette.
Cafe Teaser (カフェティーザー)
Opening Hours: Thu – Mon 9:00 – 23:00, Tue 9:00 – 18:00, closed Wednesdays
Address: 3-14 Senrakutori, Minami Ward, Nagoya, Aichi 457-0852
Google Maps
Bucyo Coffee KAKO
The Morning Service here consists of a plain toast or Kaiser roll with a limited selection of drinks. We recommend you try the Kaiser roll with Ogura-an and upgrade it with some whipped cream as well.
Bucyo Coffee KAKO (ブキョーコーヒー)
Opening Hours: 7:30 – 17:00
Address: 1-10-9 Meiekiminami, Nakamura Ward, Nagoya, Aichi 450-0003
Website (Japanese only) | Google Maps
Coffee House Kako
For those who want variety for breakfast, Coffee House Kako is the one for you! Topped not only with Ogura-an and whipped cream but 4 different kinds of homemade jams!
Coffee House Kako (コーヒーハウス かこ)
Opening Hours: Mon-Fri 7:00 – 19:00, Sat+Sun 7:00 – 17:00
Address: 5-16-17 Meieki, Nakamura Ward, Nagoya, Aichi 450-0002
Google Maps
Kissa Morning
You can enjoy Ogura Toast at Kissa Morning all day long. Their Ogura Toast comes as a set with salad, yogurt, and a cute boiled egg. And their Ogura-an is homemade, with just the right amount of sweetness and a very nice consistency with the whole beans still intact.
Kissa Morning (一日中モーニング 喫茶モーニング)
Opening Hours: 8:00 – 15:00
Address: 2-32-4 Noritake, Nakamura Ward, Nagoya, Aichi 453-0014
Google Maps
Hanagoyomi
At Hanagoyomi, you can get a generous piece of Ogura Toast, to say the least. To call it a slice is an understatement, as it is so thick, it’s more like a loaf of bread! Topped with red bean paste, whipped cream, and some colorful sugar sweets, it is a perfect example of an Ogura Toast.
Hanagoyomi (白壁カフェ 花ごよみ)
Opening Hours: 7:30 – 23:00
Address: 4-72 Chikaramachi, Higashi Ward, Nagoya, Aichi 461-0018
Website (Japanese only) | Google Maps
Kissa Matsuba
Remember we mentioned Matsuba as the place where Ogura Toast was invented?
This Kissa Matsuba isn’t in the original location in Sakae, but claims to be the same coffee shop. If you wanted to try the original Ogura Toast, you should definitely visit Kissa Matsuba.
Kissa Matsuba (喫茶 まつば)
Opening Hours: 8:00 – 17:00, closed Wednesdays
Address: 1-35-14 Nagono, Nishi Ward, Nagoya, Aichi 451-0042
Website (Japanese only) | Google Maps
PS, this shop is in the Endoji area! If you like historic areas filled with shopping and cute cafes, we recommend checking out our Historic Townscape Walking Tour for a deep dive of Endoji! Click the banner below for details!
Riyon
This is one of the few places in Nagoya where you can get breakfast at any time of the day.
The Ogura Toast is served as a hot sandwich, and although it might not be pretty, the taste is all that counts. This crunchy goodness wins every morning, noon, and evening.
Riyon Coffee Shop (モーニング喫茶 リヨン)
Opening Hours: 8:00 – 18:00
Address: 1-24-30 Meiekiminami, Nakamura Ward, Nagoya, Aichi 453-0003
Google Maps
New Poppy
How about toast on a hot plate? At New Poppy, you get a unique and rustic take on Ogura Toast, made from toast with sesame seeds, on a hot plate topped with sweet red bean paste and drizzled with coffee syrup. A very grown-up version of this sweet treat, perfect in the afternoon with a cup of coffee.
New Poppy (喫茶 ニューポピー)
Opening Hours: Sun-Thu 8:00 – 18:00, Fri+Sat 8:00 – 10:00
Address: 1-36-52 Nagono, Nishi Ward, Nagoya, Aichi 451-0042
Google Maps
Kihachi Cafe
A very unique version of Ogura Toast is served at Kihachi Cafe. Here the toast is first spread with mascarpone cream, topped with Ogura paste, and then lightly sprinkled with Matcha powder.
Kihachi Cafe (キハチ カフェ 名鉄百貨店本店)
Opening Hours: 10:00 – 20:00
Address: Meitetsu Department Store 4F, 1-2-1 Meieki, Nakamura Ward, Nagoya, Aichi 450-0002
Website (Japanese only) | Google Maps
Yoake
The thickest slice of toast we have ever found used for Ogura Toast was at Yoake, where the toast is happy 🙂 It’s a whopping 5 centimeters thick! And the best part? You can put as much Ogura-an on there as you want. No limits, as long as you eat all of it and enjoy yourself while doing so!
Yoake
Opening Hours: 8:00 – 20:00
Address: Nagono Campus, Nagono, Nishi Ward, Nagoya, Aichi 451-0042
Website (Japanese only) | Google Maps
Did you enjoy this article?
Make sure to also check out our other posts about Nagoya and trust us if we say Nagoya is not boring!
Be sure to follow us on Facebook for regular updates on Nagoya, and see our Instagram for pictures and stories about the city!
Tag us 📲
If you have tried Ogura Toast and enjoyed it please share your experience and tag us on social media with #nagoyaisnotboring
huge fan of Ogura toast! what a great write up! would love to come and try these places out someday
Thank you! So happy to know you like the article. the Ogura toast in Nagoya is a cultural thing and it is so delicious. I encourage you to come to Nagoya and try ogura toast by yourself.